October 6, 2013. CBDN organized a traditional festival featuring tea and honey on Sharden Square in Tbilisi. The aim of the festival first and foremost was to promote regional sectoral dialogue and cooperation through presentation of the regional brands, as well as to demonstrate regionality of the work and solicit further feedback on the new designs of the Caucasus Tea and collection of the Caucasus Honey.
The programme of the Festival included presentation of the Caucasus Brands (including Caucasus cheese and wine), tea and honey tastings by the Georgian, Azeri and Armenian experts, competitions for the best honey and tea among the public, demonstration of the glass beehive and sharing interesting facts about the lives of bees, and much more.
The festival was opened by the Georgian, Armenian and Azeri religious figures, following which CBDN representatives from across the region including Kars welcomed the guests/public and in few words spoke about the work of the CBDN.
As usual, Caucasus brands (honey, tea, wine and cheese) attracted much attention with their regional format, and there was a lot of interest to buy the new Caucasus Tea boxes. Given this opportunity, CBDN was engaged in soliciting feedback about CBDN messages on the box and its design.
‘The colourful tea box is interesting because it shows the diversity of the peoples of the Caucasus’ said one of the guests of the festival, while others stressed that ‘Caucasus Honey will be in great demand if you start selling it. It is a very compact box with various honey.’
Along with the CBDN, tea experts and beekeepers from Tbilisi, Nagorny Karabakh, Yerevan, Kars, Shirak and Zaqatala regions, were presenting their teas and bee products from across the SC and Turkey, and telling about the basic health benefits of teas and honey.
The event was well attended by hundreds of people including representatives of governmental and non-governmental structures, business communities, international organizations, embassies, and the media. The event got a large media coverage in Georgia, Baku, Armenia and Kars – for a list of articles on the event, please visit our Press page.